{"id":431,"date":"2026-01-17T16:42:49","date_gmt":"2026-01-17T16:42:49","guid":{"rendered":"https:\/\/atolyer10.com\/?p=431"},"modified":"2026-01-18T09:26:20","modified_gmt":"2026-01-18T09:26:20","slug":"istanbul-sokaklarinda-donusen-reklam-panolari","status":"publish","type":"post","link":"https:\/\/atolyer10.com\/?p=431","title":{"rendered":"A\u00e7\u0131k Hava Sanat : D\u00f6n\u00fc\u015fen Reklam Panolar\u0131"},"content":{"rendered":"\n

2022 y\u0131l\u0131nda \u0130stanbul Ayr\u0131l\u0131k \u00c7e\u015fmesi Marmaray \u0130stasyonu\u2019nu kar\u015f\u0131s\u0131nda d\u00f6rt gen\u00e7 sabah\u0131n ilk saatlerinde bulu\u015fup neon yelekleri ve merdivenlerle reklam panolar\u0131na kendi i\u015flerini yap\u0131\u015ft\u0131rm\u0131\u015flard\u0131. Ayr\u0131l\u0131k\u00e7e\u015fme dura\u011f\u0131nda baz\u0131 yollar\u0131n iptal edilmesi sonucunu uzun zamand\u0131r bo\u015f duran reklam panolar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcren m\u00fcdahade ; bir t\u00fcr sokak sergisine d\u00f6n\u00fc\u015fm\u00fc\u015f a\u00e7\u0131k hava sanat i\u015fi olarak belgelendi.<\/p>\n\n\n

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\"IMG_0306
Yasin Ar\u0131bu\u011fa, U\u011fur Acil, MRE ve Kadir \u00c7\u0131tak, Foto\u011fraf, Damla Es 2022<\/figcaption><\/figure>\n<\/div>\n\n\n

Farkl\u0131 disiplinlerden gelen 4 sanat\u00e7\u0131y\u0131 soka\u011fa yapt\u0131klar\u0131 i\u015fler bir araya getirmi\u015f. Sokakta yap\u0131lan i\u015flerin izleyiciyle arac\u0131s\u0131z bir \u015fekilde ileti\u015fim kurmas\u0131 onlar\u0131n en temel motivasyonunu olu\u015fturuyor. Eylemin bask\u0131 ve haz\u0131rl\u0131k s\u00fcreci bir ay\u0131 bulmu\u015f, uygulama k\u0131rk dakika i\u00e7inde tamamlanarak videosu sosyal payla\u015f\u0131m a\u011flar\u0131na dahil edildi.  Bu \u00e7al\u0131\u015fma sonras\u0131 yetkililer k\u0131sa s\u00fcrede panolar\u0131 kald\u0131rd\u0131. Ancak sosyal medya arac\u0131l\u0131\u011f\u0131yla \u00e7ok say\u0131da ki\u015fiye ula\u015farak ard\u0131nda kamusal alan\u0131n aitli\u011fi sorusunun yank\u0131s\u0131n\u0131n kald\u0131\u011f\u0131 g\u00f6rseller ve video \u00e7ekimleri kald\u0131. Video ve g\u00f6rsellere “<@suckmywalls” instagram hesab\u0131ndan ula\u015fabilirsiniz.<\/p>\n\n\n

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\"Screenshot_20260117_150454_Instagram1-972x1024<\/figure>\n<\/div>\n\n\n

Reklam Panosu ele ge\u00e7irme olarak bilinen Billboard-hacking reklam panolar\u0131n\u0131 i\u00e7eri\u011finin izinsiz ya da yar\u0131-izinsiz bi\u00e7imde de\u011fi\u015ftirilmesi, d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi yoluyla yap\u0131lan ele\u015ftirel, politik, sanatsal bir eylemdir. T\u00fcketim toplumunu ele\u015ftirirerek kamusal alan\u0131n kime ait oldu\u011funun sorgusunu yapar. M\u00fcdehalele y\u00f6ntemleri reklam afi\u015finin \u00fczerine yeni metinler eklemek, harfleri de\u011fi\u015ftirerek anlam\u0131 tersine \u00e7evirmek ya da g\u00f6rselleri kesip yeniden kolajlamak olabilir. Duvar yaz\u0131lar\u0131 (politik \/ \u015fiirsel \/ abs\u00fcrd) g\u00f6steriler buna dahil edilebilir. Anonim, ge\u00e7ici ve kollektiflerdir, sat\u0131lamaz. Yeniden kurgulanan duvar, pano ve kamusal mekanlar m\u00fclkiyeti de\u011fil, kolektif haf\u0131za y\u00fczeyini ortaya \u00e7\u0131kart\u0131r. <\/p>\n\n\n

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\"BillboardHack_bigumigu-1300x680-1
Foto\u011fraf @suckmywallsturkey<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Bu eylemin teorik ba\u011flam\u0131n\u0131 Guy Debord’un G\u00f6steri Toplum’ndaki “D\u00e9tournement” (sapt\u0131rma) kavram\u0131ndaki mevcut imgelerin anlam\u0131n\u0131 tersine \u00e7evirerek g\u00f6steri toplumunun dilini bozma prati\u011fi ta\u015f\u0131r. Kamusal alanda konu\u015fan reklamlar iktidar\u0131n dilini konu\u015furken \u015fu soruyu sorar , reklamlar konu\u015fabiliyorken konu\u015famayanlar kimler ? <\/p>\n\n\n\n

Debord deyimiyle \u201cG\u00f6steri, ger\u00e7e\u011fin tersine \u00e7evrilmi\u015f halidir.\u201d Reklam Panolar\u0131n\u0131 ele ge\u00e7irme giri\u015fimi bu tersine \u00e7evirmeyi geri \u00e7eviren n\u00fcktedan bir anlam ta\u015f\u0131r. “\u00c7\u00fcnk\u00fc g\u00f6sterinin kar\u015f\u0131tl\u0131klar\u0131 arkas\u0131nda gizlenen \u015fey sefaletin birli\u011fidir.” s<\/p>\n\n\n\n

https:\/\/www.themagger.com\/reklam-panolarini-hacklemek-roportaj<\/a><\/p>\n\n\n\n

https:\/\/www.e-skop.com\/skopbulten\/gosteri-toplumu-gunumuz-hakkinda-ne-diyor\/3009<\/a><\/p>\n\n\n\n

Guy Debord – G\u00f6steri Toplumu \u00dczerine Yorumlar, Ayr\u0131nt\u0131 Yay\u0131nlar\u0131, sf36, 63. pasaj)<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

2022 y\u0131l\u0131nda \u0130stanbul Ayr\u0131l\u0131k \u00c7e\u015fmesi Marmaray \u0130stasyonu\u2019nu kar\u015f\u0131s\u0131nda d\u00f6rt gen\u00e7 sabah\u0131n ilk saatlerinde bulu\u015fup neon yelekleri ve merdivenlerle reklam panolar\u0131na kendi i\u015flerini yap\u0131\u015ft\u0131rm\u0131\u015flard\u0131. Ayr\u0131l\u0131k\u00e7e\u015fme dura\u011f\u0131nda baz\u0131 yollar\u0131n iptal edilmesi sonucunu uzun zamand\u0131r bo\u015f duran reklam panolar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcren m\u00fcdahade ; bir t\u00fcr sokak sergisine d\u00f6n\u00fc\u015fm\u00fc\u015f a\u00e7\u0131k hava sanat i\u015fi olarak belgelendi. Farkl\u0131 disiplinlerden gelen 4 sanat\u00e7\u0131y\u0131 […]<\/p>\n","protected":false},"author":3,"featured_media":454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/atolyer10.com\/index.php?rest_route=\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atolyer10.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atolyer10.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atolyer10.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/atolyer10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=431"}],"version-history":[{"count":15,"href":"https:\/\/atolyer10.com\/index.php?rest_route=\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":472,"href":"https:\/\/atolyer10.com\/index.php?rest_route=\/wp\/v2\/posts\/431\/revisions\/472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atolyer10.com\/index.php?rest_route=\/wp\/v2\/media\/454"}],"wp:attachment":[{"href":"https:\/\/atolyer10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atolyer10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atolyer10.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}